Few days back I was reading Mr. N. R. Narayana Murthy, it is really amazing to read his writings. Though every word of his writings give you a kind of dimension about his life, his work, his ethics but I was more curious to know about the pre economic reforms and post economic reforms journey of an Indian entrepreneur.
It was truly thrilling to know when a man had to apply for an application to import 150MB hard disk and wait for another six months to get application sanctioned. His writing gave me an idea how IT sector went viral after those economic reforms and how ventures got benefited from it like never before.Being an entrepreneur Mr. Murthy's every word was thanking that visionary thinking of India's former Prime Minister Mr. P.V. Narasimha Rao, which changed the structure of the country 360 degrees.
In a huge market like India, things go viral overnight. Sometimes even producer of the product can't believe that the product he made thriving the country. There are lots of instances where we can see how trivial things went viral and sore the sky and swept the market all together.
Those are the days I was even not born when India won its first ever cricket world cup in 1987, till then cricket became the undisputed religion of a secular country and with no doubt cricketers the God. It went viral then and there is no hope it will stop ever (at least in India). Those are the days back in my childhood, I can vaguely remind around 1997s when a weekly soap on television went viral. India's very first super hero Shaktiman. Kind of Superman fictional character, cashing ever high TRP for Indian government TV channel Doordarshan. I remember those days when our lives were completely guided by this character. Market in every sector also enjoyed it's share of pie. It was a time when garment manufactures were highly banking on the costumes of the Indian hero. For every kid the these costumes were the highly aspiring thing of his life and always remained at the top of his wishlist unlike Steve Jobs bitten apple now.
It was the time when a sweet chewing gum Boomer went viral. Many others eloquently followed this trend. This gum hardly had gone that viral after people knowing they were chewing sweet latex and it's harmful for their health if the company had not conceptualized free tattoos and stickers for kids. Those were the days when the meaning of the word tattoo was that flexible body character, who can save your friends from any misshapen. Kids used to feel proud of having the bright and shining collection of those tattoos. Probably I feel those marbles were almost replaced by these tattoos and bets went more sophisticate. Really kids have been the unbeatable market strategy and panacea.
All these things are relatively viral till time but the only difference is the meanings has changed. Taste has changed so as those fictional characters. Lots of things went crazy in market whether it's small or large in this time period. Last year a real man, a singer, a composer, a so called viral marketing teacher Mr. Dhanush went viral on internet. The list is not exhaustive at all. It's said 'only thing which is constant in life is change', Indian market has been always an eyewitness of this. It was a time when mouse, cat, dogs used to rule the animation world but now all these are replaced with human caricatures and are equally famous too. I have heard people commenting "why are there two nostrils in one nose ?" but being frugal is not always the right way to do business in India. People here need full value of their money, otherwise they will not embrace you very long.
cheers !
It was truly thrilling to know when a man had to apply for an application to import 150MB hard disk and wait for another six months to get application sanctioned. His writing gave me an idea how IT sector went viral after those economic reforms and how ventures got benefited from it like never before.Being an entrepreneur Mr. Murthy's every word was thanking that visionary thinking of India's former Prime Minister Mr. P.V. Narasimha Rao, which changed the structure of the country 360 degrees.
In a huge market like India, things go viral overnight. Sometimes even producer of the product can't believe that the product he made thriving the country. There are lots of instances where we can see how trivial things went viral and sore the sky and swept the market all together.
Those are the days I was even not born when India won its first ever cricket world cup in 1987, till then cricket became the undisputed religion of a secular country and with no doubt cricketers the God. It went viral then and there is no hope it will stop ever (at least in India). Those are the days back in my childhood, I can vaguely remind around 1997s when a weekly soap on television went viral. India's very first super hero Shaktiman. Kind of Superman fictional character, cashing ever high TRP for Indian government TV channel Doordarshan. I remember those days when our lives were completely guided by this character. Market in every sector also enjoyed it's share of pie. It was a time when garment manufactures were highly banking on the costumes of the Indian hero. For every kid the these costumes were the highly aspiring thing of his life and always remained at the top of his wishlist unlike Steve Jobs bitten apple now.
It was the time when a sweet chewing gum Boomer went viral. Many others eloquently followed this trend. This gum hardly had gone that viral after people knowing they were chewing sweet latex and it's harmful for their health if the company had not conceptualized free tattoos and stickers for kids. Those were the days when the meaning of the word tattoo was that flexible body character, who can save your friends from any misshapen. Kids used to feel proud of having the bright and shining collection of those tattoos. Probably I feel those marbles were almost replaced by these tattoos and bets went more sophisticate. Really kids have been the unbeatable market strategy and panacea.
All these things are relatively viral till time but the only difference is the meanings has changed. Taste has changed so as those fictional characters. Lots of things went crazy in market whether it's small or large in this time period. Last year a real man, a singer, a composer, a so called viral marketing teacher Mr. Dhanush went viral on internet. The list is not exhaustive at all. It's said 'only thing which is constant in life is change', Indian market has been always an eyewitness of this. It was a time when mouse, cat, dogs used to rule the animation world but now all these are replaced with human caricatures and are equally famous too. I have heard people commenting "why are there two nostrils in one nose ?" but being frugal is not always the right way to do business in India. People here need full value of their money, otherwise they will not embrace you very long.
cheers !
